$2 Million a Year From 5,000 Subscribers

When Gerald Roush picked up a 1958 issue of Sports Car Illustrated and saw the Ferrari 4.9 Superfast on the cover...

His lifelong Ferrari obsession started.

Whether it was car races, shows or even classified Ferrari ads in the newspaper...

Whenever he saw a Ferrari - he'd make a note of all its details on 5x7 index cards - identified by its serial number.

Over the years, he never worked for Ferrari... Going on to become a university history professor instead.

That is, until a job in the parts department of a Ferrari dealership opened up.

Here, he recorded even more information to his database of Ferrari index cards.

In 1976, he started the 'Ferrari Market Letter' with his wife...

It soon became the go-to place for detailed Ferrari information and classified ads.

By the time of Gerald's unfortunate death, Ferrari had manufactured 130,000 vehicles, and Roush had details of the original specifications, later modifications and ownership history of almost all of them.

You can imagine, this information was valuable. Especially as the internet wasn't around back then...

And especially to Ferrari collectors.

But how valuable exactly?

To this day, the 'Ferrari Market Letter' has around 5,000 subscribers.

But their yearly revenue is estimated to be over $2,000,000.

And the funny thing is... It has only 2 people running the whole operation.

So what can we take away from this?

And how can we do this for ourselves?

Let's break it down to three key takeaways, and how you can apply it to your own business...

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How To Apply This Lesson

1. Pick a Small Niche

Gerald started the newsletter in the mid 70's.

Back then, how many popular car magazines were around?

A lot!

But how many of them specialised in Ferraris... With specific information and detailed classified ads for Ferraris only?

None.

It was a small niche, but completely underserved.

Gerald could've competed with all the other popular car magazines... But he picked a small niche he was obsessed with himself - and he stuck to that.

Ask yourself, what small niche or hobby are you OBSESSED with way more than the average person?

And how can you provide value for others who are also obsessed with this exact niche?

2. Match Your Pricing To Your Customer

Before you start your business, you probably have a good idea of how big you want it to be.

Some want 6 figure businesses, while some want 9 or even 10 figure businesses.

But before you get into those details...

Think about how much your product costs and how much is reasonable to charge your customers.

$400 for valuable Ferrari information and rare classified ads isn't much to a Ferrari collector.

$10,000 for an analytics app that provides competitor information isn't much to a big company like Google or Microsoft.

But charging $1,000 for a notebook with slightly better paper than average and aimed at high school students is doomed to fail.

So before you set up the business, think about WHO your customer is, and what they would HAPPILY pay for your product.

Just put yourself in their shoes, and imagine if your product came along...

At what price would you IMMEDIATELY and HAPPILY pull out your credit card and buy it?

3. Solve a Specific Problem For Your Specific Customer

When I was training to be a copywriter, it was drilled into our heads that the three big categories that people are happy to buy products for are...

Health, wealth and relationships.

If your product helps people LEVEL UP in any of these three categories, it's generally easy to sell.

Think about the 'Ferrari Market Letter'...

Let's say you're a Ferrari collector and you buy a subscription for a few hundred bucks...

It will help you level up in both the wealth and relationships categories because:

• It helps you make money by showing you rare classified ads for classic Ferrari's you can't buy anywhere else

• It helps you get detailed information on various classic Ferrari's so you won't get ripped off

• It helps you save money by providing information on maintaining and caring for your classic Ferrari

• It helps you connect and build relationships with other passionate Ferrari owners

So you see...

A few hundred bucks for these wealth AND relationship benefits is a 'no-brainer' offer to a Ferrari collector.

But in every niche... There's 'no-brainer' products waiting to be made - where the specific customers would be GLAD to pay you for it.

By creating 'no-brainer' products, you'll set yourself up for success from the start.

And...

That's it.

But before I go, let me ask a personal favour...

Please share the Player Zero newsletter with your friends and family - because it really helps us grow!

Till next time my friends...

- Bezan

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