Sorry, Not Interested... (Plus You're Boring)
Jeff sees your link... He's intrigued... He clicks it.
Your beautifully designed site opens up.
"I like the colours!" Jeff thinks to himself.
5 SECONDS LEFT
Jeff looks at the tagline on your site and is confused...
"I don't get it." he thinks.
4 SECONDS LEFT
Jeff glances the description of your product when his inner voice says...
"Huh... I kinda get it? I think?"
3 SECONDS LEFT
Jeff scrolls down to the images of your product.
He's got an icy, blank stare on his face... Almost as if he's growing tired and bored.
2 SECONDS LEFT
As Jeff scrolls down your page...
His face is definitely starting to SCREAM "I'm Bored."
1 SECOND LEFT
Jeff's right eyebrow flinches up and down, unconsciously.
He kind of gets your product... At least, the features of it...
But he thinks "Eh, is this really useful for me? Do I want to pay for this?"
0 SECONDS LEFT
Before Jeff figures out if your product is right for him or not...
He has an AMAZINGLY exciting epiphany.
"I wonder if my favourite YouTuber has uploaded a new video?"
And as he closes the tab with your site on it, with ZERO remorse...
He thinks "Sorry, not interested... (Plus you're boring)"
And just like that...
Another potential customer of yours goes away.
All that preparation you did...
Weeks... If not MONTHS of trying to get your landing page looking PERFECT...
And Jeff (our typical human being) gives you JUST 5 seconds of his day to impress him.
After that 5 seconds, if you don't do it...
He's GONE.
5 seconds and Jeff went from potential customer - to "Sorry, NOT interested.".
You might have seen the study a few years ago that mentioned the average attention span of humans has reduced to less than the attention span of a GOLDFISH...
So what is an entrepreneur to do?
Should we give up?
Should we flush our dreams down the toilet?
Should we pack it up and head to the nearest office job?
How can we make sure the people that land on our website will convert into loyal customers - as often as possible?
(Whether its Jeff... Lucy... Samuel... Stacy... Steve (and on and on...)
There's actually a REALLY simple method to it.
(And you DON'T need to be a Copywriting expert or anything)
Here's how...
You see, when Jeff lands on your page...
There's only ONE subconscious question on his mind.
"How will this help me LEVEL UP?"
That's it.
And it's not just Jeff... It's ALL humans.
Me... You... Your family... Your friends...
Whenever we see a product, this is the only question at the front of our minds...
"How will this help me LEVEL UP?"
But we often default to this following mistake when we try to sell our product...
We tell the customer what our product does.
Which is a BIG mistake.
What we should do instead is this...
Tell the customer how they will LEVEL UP with your product.
Our job as entrepreneurs is to tell them that. Over and over again.
It's the old "Sell me this pencil" example that sales people love using.
Don't tell them:
"This pencil lets you make notes on paper! You can also rub out the lines with an eraser, because it's made of graphite. It also is long lasting, so you don't need to worry about buying another pencil for a long time!"
Instead, tell them:
"This is the pencil you'll use to write the business plan you've been meaning to! And if it succeeds, this business will take you further than you EVER imagined. More money than you know WHAT to do with! Schmoozing with elites at fancy exclusive parties! NEVER having to worry about another bill payment! And it all starts HERE today... With this single pencil. This single pencil will get you the life you DESERVE... The life you were DESTINED to live."
Here's another quick example, with an imaginary product...
Say this product is an analytics platform tailored for content creators.
Don't tell them about all the various numbers they can track and whatnot (at least not in the beginning).
Tell them how this product will get them THOUSANDS of new subscribers every week... And how they can make SO much more MONEY through big brands wanting to work with them... And yada, yada, yada.
You get it, I'm sure.
Now after the big pitch telling them how they will LEVEL UP with your product...
Of course, you need to get show the features of your product.
But always... ALWAYS...
Lead with telling the customer...
How THEY will LEVEL UP with your product.
If every single line of your initial pitch should addresses that question...
I assure you, you'll have a MUCH easier time selling.
- Bezan
P.S. join my free newsletter to get more of these methods to LEVEL UP your entrepreneurial skills BEYOND your WILDEST dreams!
See what I did there ;)?